About Us
About Us
Company Overview
YIHETANG is a well-known original and innovative freshly-made tea beverage brand in China, owned by Wuhan Yihuiyi Drinking Technology Co., Ltd. In 2012, “YIHE Roasted Milk Tea”, which was created by the founder, Mr. Hu Jihong, went viral, and its success sparked the creation of the brand. As of December 31, 2024, the brand had over 8,000 contracted stores in more than 300 key cities and metropolitan areas across China, and had successfully expanded into overseas markets including Vietnam, Thailand, and Malaysia.
By prioritizing franchisees, YIHETANG empowers its partners through a one-stop system that includes AI-powered site selection models, blockbuster beverage incubation mechanisms, omni-channel marketing strategies, digitalized operations management, and a robust supply chain. This comprehensive approach helps franchisees fulfill their personal aspirations and build prosperity. The brand has continuously innovated its offerings and created nationally popular hits such as YIHE Roasted Milk Tea and Mint Milk Green Tea. It has established a rigorous quality control system, implementing standardized management across the entire value chain, from ingredient sourcing and traceability to production and manufacturing, and ultimately to customer service. It is striving to become the most beloved freshly-made tea beverage brand among consumers.
Company History
2012
The YIHETANG brand was officially founded, and its original YIHE Roasted Milk Tea became a signature bestseller.
2013
The brand kicked off its franchising efforts, with 20 new stores added across China that year.
2014
Version 2.0 of the brand launched, showcasing the brand’s updated second-generation store image.
2015
YIHETANG finished its Version 2.5 brand update and reached 200 stores during the year.
2016
The company hosted a development meeting and welcomed 400 business collaborators from across the country.
2017
Version 3.0 of the brand went live, and YIHETANG’s store count across the country exceeded 1,000.
2018
YIHETANG operated in over 100 cities across 26 provincial regions throughout China.
2019
Version 4.0 of the brand launched as YIHETANG stayed aligned with market trends and continued to innovate to remain dynamic.
2020
With more than 4,000 signed stores nationwide, the brand entered its Version 5.0 phase.
2021
Version 6.0 of the brand was rolled out across all stores, with annual Baked Milk Tea sales surpassing 150 million cups.
2022
The brand marked 10 years of growth, passing 6,000 stores and gaining momentum beyond its core audience.
2023
Rooted in the “Teatime Oriental” concept, YIHETANG gained wide attention with high-profile brand partnerships.
2024
With over 8,000 signed stores in China, YIHETANG expanded to Southeast Asia, with 30 new stores in Vietnam, Thailand, and Malaysia.
Company Culture
Brand Vision
Brand Vision
01
To become a trusted and respected tea beverage chain.
Brand Mission
Brand Mission
02
To wholeheartedly serve franchisees and establish YIHETANG as the most beloved tea brand for consumers.
Brand Spirit
Brand Spirit
03
Integrity with Discipline
Warmth with Respect
Pursuit with Purpose
Growth with Fulfillment.
Brand Core Values
Brand Core Values
04
Prioritize Franchisees
Respond Swiftly
Embrace Challenges
Take Responsibility.
Global Presence
signed stores worldwide
countries and regions
cities served
international locations
Global Headquarters · Wuhan, China
Vietnam
Thailand
Malaysia
Official Customer Service Hotline
Official after-sales hotline
Wuhan Yihuitang Drinking Technology Co., Ltd.
China, Wuhan, R&F Zhigu C8-2 Building, 23-24 Floor
Business Cooperation Email:
chenyj07@yihetang.com
Public account
Restaurant
Douyin
Xiaohongshu
Weibo